Situated on Victoria Avenue in Westmount, the Pâtisserie Petit Lapin is one of the first allergy-free pastry shops in Montreal, Canada that offers gluten-free, lactose-free treats that do not contain the ten common “priority” food allergens.
Cosily tucked in a 342 square feet basement space of a six-foot-wide hall, the bakery is connected to the hall’s street-level entrance. The challenge was to peak the curiosity of passersby in order to lure them inside. To do this, Canadian architectural design ﬁrm Architecture Open Form, led by architect Maxime Moreau, created a series of textured surfaces, with a modular system of “softwalls” featuring integrated LED lights to present the pastries and highlight the double-height entrance hall, giving the space an illusion of grandeur. The “softwalls” unfold in a continuous gesture on the walls and various ceilings, leading customers in the transition between the retail entry and the downstairs counter.
The “softwalls” unfold in a continuous gesture on the walls and various ceilings, leading customers into the transition between the retail entry and the downstairs counter.
Overall, the pastry shop is minimalist in decor and very bright in order to showcase the customized creations of the pastry chef and to create a visual focus that is visible from the street both during the day and at night. Suspended like a continuous work of art along the walls and ceilings between the street level and the basement, the flexible LED strips, which emit a warm white hue, are integrated into the modular system of the “softwalls”; this amazing source of light highlights the delicacy of the white textile fibre modules and renders the expression of their fluid motion even more magical. The pastries come to life as the light travels within the lines and folds of the translucent fibres.
Visually, the ﬂexible “softwalls” partition system symbolizes the undulations and ﬂexibility of the parchment paper liners used for baking cupcakes. The translucent white modules, made of 100%-recyclable polyethylene, help sculpt the light and reveal the delicate structure of the folds. The “softwalls” and the white quartz counter tops move from the street-level entry into the basement shop, creating a homogeneous project that expresses the link between identity and structure and underlining the concept of continuity in motion through orderly spatial organization and the alignment of objects, desserts and spaces.
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